North of Nine Communications
Senior Associate, July 2010 to Present
Strategic counsel and project management role with emphasis on media relations, planning and message development, product launches and reviews, reactive positioning and creative storytelling for innovative clients
- Provide strategic counsel and manage day-to-day account and team activity for clients in multiple industries including Intel Corporation, Informatica, Plantronics, Tech Shop, Open Data Center Alliance, U.S. Trust, among others
- Facilitate product launches ranging from niche products to massive corporate scale initiatives, including strategic plan development, messaging and positioning, proactive and reactive media relations, coordinating reviews programs and reporting
- Develop and maintain close business, technology and vertical media relationships
- Drive executive visibility and thought leadership through contributed content programs, awards and rankings, speaking opportunities and events
- Increase the quantity and quality of media coverage for clients in new and established market segments through ongoing creative and proactive media campaigns to capitalize on trends and outside news events driving engagement with press during quiet periods
- Provide actionable counsel and evaluation to executives following industry events, client and competitor news and product announcements through coverage analysis and development of measurable, consistent metrics
- Facilitate inter-agency and cross group relationships for major initiatives, including planning, media activities and corporate partnerships
Edelman
Account Executive, December 2007 through January 2010
Close media and reviews-focused work with a technology innovator requiring long-term strategic planning, active engagement and quick pivots to establish new product categories
- Provided strategic counsel for and coordinated media and analyst relations for multiple Microsoft accounts, including Zune, Surface (table) and Television, Video and Music Group
- Managed all aspects of a comprehensive and multiphase reviews program for Zune HD launch, including multi-city media tour, focused “sprint” campaigns targeted at unique vertical markets and reactive media relations
- Facilitated collaboration between Microsoft groups, agencies and partners for launches and ongoing activities
- Systemized reporting process and streamlined tools to better measure and manage programs and media engagement
Golin
Public Relations Specialist, May 2006 through October 2007
Tactical role managing media relations and reviews campaigns for blue chip names in the automotive, technology and non-profit sectors
- Managed strategic development of and tactical execution of media and analyst relations campaigns for ExxonMobil, Toyota, Habitat for Humanity, Red Cross and Planar Systems
- Executed PR training program for Toyota dealers; developed training materials, messaging and planning templates and implementation guidelines to enable dealers to manage PR activities
- Established and managed reviews program for Planar Systems across multiple industry segments, including medical, automotive and high-end home theater
- Increased executive visibility through contributed content development and speaking opportunity management
Education
University of Southern California, Annenberg School for Communication and Journalism
Master of Arts, Strategic Public Relations, 2007
Gonzaga University
Bachelor of Arts, Public Relations, 2005
